The Customer Service Standard Checkup
A FREE customer service audit where we visit your business, evaluate real customer experience, and give you a score then feature you on our page with 300K followers and Podcast
Empowering Business with Integrity
Proud Member of the West Hartford Chamber & Officially BBB Accredited
What The Checkup Is
Why Customer Service Still Matters in an AI-Driven World
The Customer Service Standard Checkup is a real-world assessment of how your staff treat customers in today’s changing marketplace. With AI, self-service kiosks, and automation replacing traditional roles, customer service is the one advantage technology can’t replicate real human connection.
According to a 2025 customer experience report by Shep Hyken and ACA Research, 82% of customers still prefer speaking with a real person instead of automated systems when they need support.
We visit your business, observe real-time interactions, and score performance in key categories like friendliness, speed, communication, professionalism, and customer satisfaction. Then we publish the results, highlighting what your team does well and where even small improvements can make a big impact.
This isn’t about embarrassing businesses, it’s about celebrating great service, protecting your brand, and strengthening the part of your business that AI can’t replace: people.
Scoring Breakdown
How We Measure Customer Experience
The Customer Service Standard Checkup uses an objective scoring system built on widely recognized customer-experience principles, including elements of the SERVQUAL framework, CSAT (Customer Satisfaction Score), and traditional mystery-shopper standards.
Every participating business invites us in as real customers. We observe the experience from a guest’s perspective, start to finish and score the interaction across key service pillars.
Service Pillars We Evaluate
First Impression & Greeting
Speed of Service
Professionalism & Attitude
Communication & Clarity
Problem-Solving & Recovery
Teamwork & Coordination
Accuracy & Delivery
Cleanliness & Presentation
Customer Sentiment
Each pillar contributes to your final Service Standard Score, ranked on a 1–5 scale.
The Service Standard Scale
⭐ 5 – Gold Standard
What it means:
Service shines in every pillar. Staff are confident, friendly, knowledgeable, and proactive. Problems are solved smoothly, customers feel valued, and the experience stands out.
Verdict:
A must-visit. Sets the bar for the entire industry.
👍 4 – Strong Service
What it means:
A very positive experience with only minor gaps. Staff are professional and attentive, and customers leave satisfied, though a few small improvements could create excellence.
Verdict:
Reliable, customer-focused, and worth recommending.
⚠️ 2 – Rough Edges
What it means:
Noticeable breakdowns in multiple pillars. Weak greeting, slow service, unprofessional communication, or unresolved customer issues.
Verdict:
Needs improvement. Customers may not return.
🙂 3 – Serviceable
What it means:
Basic expectations are met, but the experience isn’t memorable. Service may feel slow, routine, inconsistent, or transactional.
Verdict:
Adequate but forgettable — average at best.
❌ 1 – Broken Service
What it means:
Service fails across most pillars. Customers feel ignored, disrespected, or frustrated.
Verdict:
Not recommended. A clear sign that major change is needed.
Final Result
After the visit, your score is shared publicly on The Service Standard Blog and social platforms. We highlight:
✔ What your team does well
✔ Where improvement is needed
✔ Practical steps to deliver better service tomorrow than today
This is not about embarrassing businesses, it’s about elevating customer experience, protecting reputations, and proving that human service still matters.
Why Businesses Participate
Most companies think their service is good until they see it from a customer’s perspective. The Customer Service Standard Checkup gives businesses a real, honest, and professional evaluation of how customers feel the moment they walk in.
Businesses participate because they want to:
✔ Identify blind spots in service
✔ Strengthen staff confidence and performance
✔ Increase repeat customers and word-of-mouth
✔ Improve leadership consistency and accountability
✔ Build trust and loyalty in their community
✔ Turn feedback into fast improvements
✔ Show customers they are committed to excellence
For many businesses, even one small change can increase sales, retention, and customer satisfaction.
How It Works
The Checkup Process
Apply for a Checkup
Complete our short online form to request a visit.
We Visit as Customers
No scripts, no staging, just a real experience like any guest.
We Score the Service
Using our 1–5 Service Standard Score, based on professional criteria.
We Feature Your Business
Your score and review are shared on The Service Standard Blog and our social platforms.
You Get Honest Feedback
What worked well, what needs improvement, and quick action steps.
Apply for a Free Checkup
Request Your Service Standard Checkup
If you’d like your business evaluated and featured, fill out the form below. This program is free, but space is limited due to high demand.
What Businesses Receive
Your Business Benefits
Every participating business gets:
✔ A full Service Standard Score (1–5)
✔ A written summary of strengths and opportunities
✔ Practical steps to improve customer experience
✔ A feature on The Service Standard Blog and our social platforms
And for businesses that earn OVER 4.6
✔ You’ll be invited as a featured guest on The Together We Solve: The Power Couple Podcast to share your story, your staff’s success, and what makes your customer experience stand out.
For businesses that need additional support:
✔ You’ll receive a $500 credit towards any of our training or coaching services booked for 3 months.
*Disclaimer: All businesses featured in The Customer Service Standard Checkup voluntarily participate and provide permission to appear publicly. Our mission is to help organizations strengthen customer experience through real interactions, positive feedback, and practical recommendations not to embarrass or criticize staff.
Explore Our Services
Ignite Team Empowerment
(Training & Workshops)
Customized training and workshops that strengthen communication, accountability, and morale. We help teams reignite trust and performance through experiential learning and measurable results.
Executive & 1:1 Coaching
(Coaching & Development)
Personalized coaching that unlocks confidence, clarity, and leadership growth. We help executives, entrepreneurs, and emerging leaders sharpen decision-making, communication, and mindset for next-level success.
Empower Brand Suite
(Brand & Marketing)
Your brand is your voice, we make sure it speaks with confidence. From messaging and design to marketing strategy, we help businesses and nonprofits create brands that attract and convert.
Elevate Event Solutions
(Event Planning & Production)
From corporate retreats to fundraising galas, we design experiences that connect people and amplify purpose. Our end-to-end event planning ensures creativity, precision, and flawless execution.
