DK Brand Collective Community Spotlight
Where Purpose Meets Action . Empowering Communities Through Empathy and Impact.
Our Nonprofit:
DK Movement Cares
Our brand image is rooted in empathy and purpose. Through DK Movement Cares, we extend that belief into our communities, empowering youth, families, and organizations to grow together.
Our brand is rooted in empathy and purpose. Through DK Movement Cares, we extend that belief into our communities, empowering youth, families, and organizations to grow together through access, opportunity, and support.
Founded in 2023, DK Movement Cares was created from a shared belief that everyone deserves hope, dignity, and the tools to thrive. What began as a grassroots mission to be the change we wish to see has grown into a community movement touching hundreds of lives across Connecticut and beyond.
DK Movement Cares is closely connected with DK Brand Collective, a Connecticut-based leadership training, consulting, and event strategy firm founded by Kelly Houston. A portion of proceeds from DK Brand Collective’s professional services directly supports DK Movement Cares and its programs, allowing our nonprofit initiatives to remain sustainable, community-driven, and impact-focused.
Our Impact in the Community
Together, through DK Movement Cares, we have:
Launched our Annual 5K Run/Walk, raising funds to support individuals experiencing homelessness, individuals with special needs, and youth development initiatives across Connecticut.
Developed the Mind & Motion Plus Youth Program in collaboration with the Meriden, New Britain, and Berlin YMCA. This 10-week program supports teens ages 13–18 in building confidence, emotional intelligence, communication skills, and resilience through guided learning and physical activity.
Provided direct support to local shelters and outreach organizations, including St. Vincent de Paul Shelter and Agape Homeless Outreach, helping families in need receive essential resources with care and dignity.
Organized holiday food drives and community fundraisers, supporting local food pantries such as Hillside Community Church and helping ensure families have access to nourishment and support during the holiday season.
Delivered mentorship and empowerment talks at group homes and youth centers, including the Bristol Boys & Girls Club, offering guidance, encouragement, and personal growth tools to young people.
Earned media recognition for community leadership and innovative youth programming.
Every milestone reflects what is possible when businesses, nonprofits, and communities work together with intention, compassion, and shared responsibility.
DK Movement Cares was able to raise $11,000 in support of the Bristol Special Olympics and The Agape House this past Saturday with their inaugural 5K Run.
Community initiatives supported through DK Movement Cares are made possible in part through professional services provided by DK Brand Collective, a Connecticut-based leadership training and consulting firm.
Article by Bristol Press Brian Johnson.
Ribbon cutting ceremony for the "Appetite For Reading" initiative with the organization Making Bristol Better, Library donated by DK Movement Cares.
DK Movement Cares works in close connection with DK Brand Collective, whose leadership training and consulting services help support and sustain community-based initiatives across Connecticut.
Article by Bristol Edition Laura Bailey.
DK Movement Cares launches Mind and Motion Plus Youth Program in collaboration with the Meriden New Britain Berlin YMCA.
This youth-focused work is supported through a portion of proceeds from DK Brand Collective, helping fund programs like the Mind & Motion Plus Youth Program.
Interview with Fox 61 Angelo Bavaro.
How DK Brand Collective Supports DK Movement Cares
DK Movement Cares is sustained through a combination of community donations, fundraising initiatives, and a portion of proceeds from DK Brand Collective, a Connecticut-based leadership training, consulting, branding, and event strategy firm founded by Kelly Houston.
This intentional connection allows professional work completed through DK Brand Collective to help fund community programming, youth development initiatives, and charitable outreach through DK Movement Cares, including the Mind & Motion Plus Youth Program. By reinvesting a portion of business proceeds into nonprofit impact, we are able to create a sustainable model that supports long-term community growth, mentorship, and access to opportunity while maintaining the integrity and mission of our nonprofit work.
OPEN WITH DR. BOBBY LEE
Special interview with Dr. Bobby Lee in NYC sharing our story and more about the future of DK Movement Cares.
Let’s Grow and Give Together
Your organization’s success can spark real change.
Partner with DK Brand Collective to grow your team, strengthen your brand, and uplift your community through DK Movement Cares.
Book a Free Consultation or Learn More at DK Movement Cares
NEWS & MEDIA
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![Group of four people posing in front of a black wall with red lights, smiling for the camera. One woman is holding a red folder with white text that says 'Michelle'.]()
RED PODCAST WITH MICHELLE BARONE
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THE MVMT PODCAST WITH DJ DREWSKI
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![Three people standing together in a studio, with a blue curtain backdrop and a dark gray sofa behind them. The person on the left is a woman in a bright red blazer, turquoise dress, and red high heels. The person in the middle is a man in a beige suit with a bow tie, pink shirt, and brown shoes. The person on the right is a woman in a white blouse, black skirt, and black shoes.]()
HELLO CT WITH RENEE DININO
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![Three people engaged in conversation outdoors, with a woman on the right facing towards a woman on the left and a man in the middle. The woman on the left has long red braided hair, glasses, and is wearing a black hat, blazer, and red scarf. The man is bald, has a beard, and is dressed in a suit with a pink bow tie. The woman on the right has long brown hair and glasses. The setting includes trees and outdoor furniture.]()
NBC CT WITH AMANDA PITTS
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IHEART RADIO COMMUNITY ACCESS PODCAST WITH ALLISON DEMERS
AWARDS & RECOGNITION
BBB COMMUNITY CARE AWARD HONORABLE MENTION 2022
Honored by the Connecticut Better Business Bureau
We’re proud to be recognized by the Connecticut Better Business Bureau for our commitment to community impact. This acknowledgment reinforces our mission and motivates us to keep creating meaningful change through purpose-driven work.
MARQUIS WHO'S WHO 2024 HONOREE
We’re proud to share that Derek Jones has been featured in Marquis Who’s Who a prestigious publication known for spotlighting influential leaders and achievers across the globe. This recognition reflects not only his personal journey of impact, but also the values and excellence that drive him as the lead trainer at DK Brand Collective.
When we say we elevate brands with purpose, we live it.