Real Results From Real Organizations
We don't take on volume. Every engagement is a true partnership which means we can show you exactly what happened, what changed, and why it lasted. Here's our work.
Meriden YMCA
Childcare Leadership Development.
In December 2025, the Meriden YMCA Childcare leadership team selected DK Brand Collective to help strengthen workplace culture through improved communication, leadership confidence, and team alignment. The goal wasn't just training, it was elevating how staff show up for one another, for leadership, and for the families and communities they serve.
The results spoke for themselves. In early 2026, Meriden YMCA signed a full one-year contract with DK Brand Collective, committing to ongoing leadership trainings, workshops, and one-on-one coaching across their childcare teams. That renewal isn't a formality, it's a signal that the work held.
Guided by our Desire, Drive, and Purpose (DDP) Framework, we delivered three leadership and communication trainings measured through pre- and post-training surveys, so leadership could see real behavioral progress, not just participation.
By The Numbers
✔ 100% reported increased confidence at work
✔ 8.4/10 average communication confidence
✔ 78.8% confident handling conflict and difficult conversations
✔ 72.7% gained clearer career pathways and next steps
✔ 93.9% satisfied or very satisfied
✔ NPS: 36 —above the average for professional services and training organizations, where the industry benchmark sits around 28–30
An Ongoing Partnership, Not a One-Time Training
DK Brand Collective maintains an active year-long partnership with Meriden YMCA, delivering structured leadership training, targeted one-on-one coaching, and culture alignment workshops throughout 2026. YMCA organizations can choose a structured training program, individual coaching for selected staff, or a combined approach designed for long-term culture development and sustained leadership growth.
One-on-One Coaching Results
As part of the ongoing Meriden YMCA partnership, selected staff also participated in one-on-one coaching with Derek Jones. After six weeks, participants reported practical growth in communication, self-awareness, workplace behavior, and confidence applying what they learned beyond the coaching sessions.
✔ 4 out of 5 Improved communication, self-awareness, and perspective-taking.
✔9 out of 10 High satisfaction, clear action steps, and supportive coaching.
If you lead a YMCA organization, learn how we work specifically with Y teams.
“I recently hired DK Brand Collective for a training program and I can honestly say it exceeded all my expectations. Derek designed and tailored the training and materials specific to the childcare content we discussed.””
What People Are Saying
“I appreciate the thoughtful insights Derek gives and the simple, direct action steps that I can take.”
“The training was clear, engaging, and practical. It provided strategies I could immediately apply in real-life situations. Well organized and easy to follow.”
“This training gave me a lot of groundwork to communicate with my coworkers and everyone in day-to-day life. I appreciated how hands-on and interactive it was, it made everything so much easier to comprehend.”
Ready to See Results Like These ?
We measure everything we do so you always know what's working and what's next. Let's talk about what that looks like for your organization.

